Terms of Service

1. Service Description

Atlas Fold provides Google Business Profile (Google Maps) optimisation services with the goal of improving your local search ranking in Sofia, Bulgaria. The specific scope is confirmed in writing before work begins:

• ▸Full competitor analysis - a review of the top-ranking competitors in your niche and locality.
• ▸Google Business Profile optimisation - categories, attributes, photos, business description, Q&A, and citation building.
• ▸Bi-weekly updates - ongoing optimisation activities carried out every two weeks throughout the engagement.
• ▸Website optimisation - included when you have a website and provide edit access (or your web person commits in writing to implement the changes within 10 business days).
• ▸Authority signal building - high-quality local citations and backlinks relevant to your business category.

We do not manage Google Ads, Meta Ads, or any paid advertising channels. Our services are exclusively organic local SEO.

2. Billing & Payment Terms

The scope and billing schedule for each engagement are confirmed in writing before work begins.

• • The first month is paid before work begins. Following months are paid in advance by bank transfer.
• • A payment more than 7 days late pauses the work until the amount is settled.
• • Any changes to an ongoing engagement require 30 days' written notice.

3. Guarantee

Every agreement with the 90-day initial growth phase includes one of the two guarantees below. Which one applies to you is confirmed in writing before work begins. (a) Top 3 guarantee - for businesses that pass the eligibility check: if on day 90 the business is not in the Top 3 on Google Maps for the agreed primary search term in at least 40% of the points of the agreed map, Atlas Fold refunds all monthly fees paid up to day 90. (b) Movement guarantee - for everyone else: if on day 90 the average position on Google Maps for the agreed primary search term on the agreed map is not at least one position better than the starting position measured when access was granted, Atlas Fold continues the regular work without a monthly fee until it is, for up to 90 more days. Free work is not paid out in cash. If the goal is still not reached after those 90 days, the parties decide together how to continue.

Guarantee conditions - the guarantee applies only when:

• • You have granted us the necessary access to your Google Business Profile and website within 7 days of confirming the agreement.
• • You have not made material changes to your Google Business Profile, website, or business name without our knowledge during the 90-day period.
• • Your Google Business Profile was not suspended during the engagement for any reason attributable to you.
• • All three months of the initial phase have been paid on time - monthly or at once. If a payment is 7 or more days late, work pauses until payment and day 90 moves by the same number of days.
• • The agreed primary search term was not changed after the start of the engagement.
• • The agreement was not terminated before the end of the third month.

Day 90 is counted from the day access to the Google Business Profile (and the website, where applicable) is granted. The guarantee does not cover visibility in AI assistant answers. Beyond what is described here the guarantee does not apply.

4. Cancellation & Contract Term

• •Initial growth phase (90 days): the first three months. After it the contract continues month to month and you may terminate it with written notice (email) of at least 30 days.
• •Paying the initial phase at once: you may pay the three months in one payment at the same price, with no discount. In that case work starts within 24 hours of payment and includes one bonus at no extra charge - one extra page on the website or, with no website, 4 extra posts on the Google Business Profile.
• •Termination during the initial phase does not entitle you to a refund of amounts already paid, unless the conditions of Section 3 are met.
• •Upon termination, we will remove our access credentials from your Google Business Profile and website within 5 business days.

5. Client Obligations

• • You agree to provide timely access and accurate information required for onboarding.
• • You confirm that you are the legitimate owner or authorised manager of the Google Business Profile in question.
• • You agree not to take actions that may interfere with our optimisation work (e.g., removing edits, adding conflicting categories, spamming reviews).

6. Limitation of Liability

Local search rankings are determined by Google's algorithms, which are outside our control. While we apply industry best practices, we cannot guarantee specific ranking positions beyond the guarantee outlined in Section 3. In no event shall Atlas Fold be liable for any indirect, incidental, or consequential damages arising from the use of our services, including but not limited to loss of revenue or business opportunities. Our total liability is limited to the amounts paid by you in the most recent billing period.

7. Governing Law

These Terms are governed by the laws of the Republic of Bulgaria. Any disputes shall be subject to the exclusive jurisdiction of the courts of Sofia.

8. Contact

For any questions regarding these Terms, please contact us at antoan@atlasfold.com or by phone at 0 877 268 727.